5 LGBTQ+-Owned Fashion Brands to Support This Pride Month (P.S. You’re Going to Love the First One)

Two women hold rainbow flag in front of greenery

It’s finally Pride Month and you’re nothing short of ecstatic to be celebrating the LGBTQ+ community all month long. Whether you identify as LGBTQ+ or you’re celebrating as an ally, there are many ways you can participate in this year’s Pride festivities.

You can…
Donate to an LGBTQ+-focused cause
Advocate for LGTBQ+ rights in your community
Support local LGBTQ+-owned businesses

Every small action you take to show up for the LGBTQ+ community makes a huge difference. That’s why we at Passion Lilie wanted to make it easier for you to show your support this Pride Month. We’ve compiled five of our favorite sustainable LGBTQ+-owned fashion brands crafting beautiful items guaranteed to spark joy.

So you can carry a little “Pride” with you wherever you go.

After reading this blog, you’ll only wish you had known about these brands sooner. But before that, we want to briefly touch on the importance of Pride…

The Significance of Pride for the LGBTQ+ Community and Beyond

Pride began after the Stonewall Riots of 1969 and honors the ongoing resistance and triumphs of the LGBTQ+ community in its pursuit of justice. Though there is much progress to celebrate, many in the LGBTQ+ community still face injustices from policies, in schools, and while trying to access healthcare, to name a few.

That’s why Pride Month is so important.

It’s a time to celebrate the LGBTQ+ community and energize the world to advocacy and action. We at Passion Lilie want to help you participate in this year’s Pride and one way you can do so is by sharing or buying from LGBTQ+-owned brands. Here are five sustainable LGBTQ+-owned fashion brands that you’ll be thrilled to support all year long.

Two hands holding rainbow colored paper heart

Sustainable LGBTQ+-Owned Fashion Brands

1. Go for the Gold With Automic Gold

Founded by AL Sandimirova, Automic Gold is a queer-owned minimalist, fine jewelry brand based in New York City. Their small team of expert jewelers handcraft elegant and wearable pieces that add a touch of sophistication to any look. Regardless of your size or gender identity, there’s something for everyone at Automic Gold. As the brand prides itself on being gender-inclusive and the only fine jewelry brand offering ring sizes up to size 16.

This Pride month, gift yourself a fun horoscope ring or opt for a delicate birthstone ring that will wow all of your friends. Have an idea for a custom piece? Automic Gold helps bring your one-of-a-kind ideas to life to craft an heirloom that will be cherished for generations. And you can shop with confidence knowing that your purchase doesn’t harm the environment, as each piece is uses only reclaimed and recyclable gold and ethically-mined stones.

This brand is perfect for…

Everyone—whether you’re the classy minimalist who sticks to the essentials or the bold creative brainstorming a fantastical piece, we’re sure you’ll find something that catches your eye at Automic Gold.

2. Slow Down With Peridot Robes

Peridot Robes is an ethical, fat-femme owned slow fashion label that offers luxury robes made using only remnant fabrics. Founded by queer and fat liberationist Marina Hayes, Peridot Robes is size-exclusive by design and offers garments in marginalized sizes—14-40 or XL-7XL. If you’ve ever dreamed of finding the plushest robe in your size, look no further than Peridot Robes. The brand strives to increase access to high-quality and well-fitting robes for plus sized people of all genders, all while being sustainable and rescuing textiles headed for landfill. Indulge in their collection of snuggly robes today and achieve the feeling of ease you’ve been longing for. Or, invest in their versatile lounger dress for an all-day comfortable and effortlessly chic look. Your purchase also helps support fair wages for the seamstresses who sew each piece.

This brand is perfect for…

The plus-size and petite plus person of any gender, looking forward to more cozy nights in and time spent relaxing. Whether you buy a piece for yourself or gift one to a friend, Peridot Robes is one brand you’ll feel proud to support.

3. Celebrate Joy at Studio Mucci

The creative outlet for Black, autistic, and queer visual artist, Amina Mucciolo, Studio Mucci is their home base for producing happy apparel and rainbow art. Their unisex collection of t-shirts and hoodies is made from cotton, dyed with eco-friendly vegetable dyes, and comes in fully recyclable packaging. Studio Mucci captures the core message of Pride, which is to embrace your truth and accept others. Composed of pastels and whimsical prints, Amina’s wearable art is the daily dose of positivity and encouragement you need to go out into the world and embrace all that makes you unique.

This brand is perfect for…

Both the loud personality and the quiet soul—people who spread rainbows and positivity wherever they go. If you’re a lover of vibrant colors and patterns, check out Studio Mucci today.

Rainbow flag on white background


4. Fall in Love With Secret Admirer

Secret Admirer is a sustainable and slow fashion label based in New Mexico making crushworthy garments. Queer artist, April Rose, handcrafts intuitive pieces from discarded textiles, elevating garment design to a practice of art and self-love. Because of the singular nature of each rescued fabric, what you end up with is garment that is truly one-of-a-kind. Shop their beautiful patchwork dresses made from scrap fabrics. Or, create your own. Mail in a few garments that you no longer wear and Secret Admirer will transform your fabrics into a dress that is both a keepsake and a wearable art piece.

This brand is perfect for…

The fashion enthusiast who values garments that are made mindfully and slowly. Invest in a Secret Admirer piece today for a garment that adds expression and personality to any wardrobe.

5. Support a Movement at Suay Sew Shop

Suay, founded by Lindsay Rose Medoff, is a queer-owned and queer-operated dual retail space and sew shop located in Los Angeles. Their team of sewing experts handcraft slow and gender-free garments using only post-consumer waste, deadstock fabrics, and organic, natural fibers. When you support Suay, you’re not only supporting a small business but the larger community working to keep textiles out of landfills and encouraging people to waste less.

Have old or stained clothing that need a quick refresh? Drop in on one of Suay’s Community Dye Baths and give your clothes a makeover. All you have to do is drop off or mail in your items and Suay will return your clothes to you with a completely new look. This extends the life of your clothes and allows you to get more wears out of pieces you love.

This brand is perfect for…

The activist at heart countering fashion’s waste culture, the creative who’s searching for something unique, and the inventive upcycler tired of DIY-ing their clothes themselves. Suay Sew Shop is all about community over profits and supporting a movement over any one brand. So you can always feel good about your purchases at Suay.

Celebrate Pride All Year Long

June is almost over but that doesn’t mean Pride has to end. By buying from sustainable LGBTQ+ brands, you’re helping the environment and supporting LGBTQ+ individuals directly.

This is one way you can celebrate Pride all year long.

We at Passion Lilie stand with the LGBTQ+ community and continue to strive to show our support. These are just a few out of many brands that have caught our eye, but now we’d love to hear from you…

Leave a comment down below and tell us—what are some of your favorite LGBTQ+-owned brands?


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